Shelly-Ann Fraser-Pryce, often referred to as “Mommy Rocket,” has made an indelible mark in the world of athletics. With 10 world titles and 4 Olympic gold medals to her name, she stands as one of the greatest Jamaican sprinters of all time. Her dedication to her craft has not only earned her significant prize money but also attracted a series of lucrative endorsement deals. These deals, combined with her incredible athletic achievements, have contributed to her impressive net worth, estimated at $4 million.
However, Fraser-Pryce’s life isn’t just about running on the track. She is also a savvy businesswoman, having invested her hard-earned millions into various entrepreneurial ventures. Well before the twilight years of her athletic career, Shelly-Ann began laying the foundation for life beyond sports. With a passion for beauty, empowerment, and philanthropy, she has diversified her income streams into a range of successful businesses.
1. AFIMI – A Haircare Revolution
One of Shelly-Ann Fraser-Pryce’s most exciting business ventures is AFIMI, a natural, plant-based haircare line launched in July 2024. As someone who has always expressed love for her hair, Fraser-Pryce took her passion for beauty a step further by creating a product line that reflects her values of self-expression and empowerment. The line includes a range of high-quality products such as shampoos, conditioners, styling creams, serums, and scalp balms—all designed with natural ingredients to promote healthy, beautiful hair.
AFIMI is more than just a beauty brand; it’s a tribute to Shelly-Ann’s Jamaican roots. The name “AFIMI” itself represents the essence of vibrant Jamaican culture, and Fraser-Pryce emphasizes the importance of self-expression through hair care. She has described the brand as a way for people to celebrate who they are through their hair, offering products that not only nourish the hair but also reflect a deeper cultural connection.
This venture, which was originally launched as Lady Shelly Beauty in 2017, was rebranded into AFIMI as part of a broader vision to make a global impact. By tapping into the growing demand for natural beauty products, Shelly-Ann is positioning her business to reach customers worldwide. The brand is expected to make a significant mark in the beauty industry, particularly as consumers become more aware of the benefits of using natural products for hair and scalp care.
The upcoming grand opening of AFIMI in Jamaica is eagerly awaited, with plans for expansion into international markets. Shelly-Ann’s success in sports has helped her create a unique platform to launch and promote her business, and AFIMI is set to become one of the standout brands in the competitive beauty industry.
2. Chic Hair Ja Salon – A Beauty Business with a Purpose
Shelly-Ann Fraser-Pryce has always believed in the power of beauty and empowerment. This belief led her to launch Chic Hair Ja Salon in Kingston, Jamaica, in January 2014. The salon is more than just a place to get a great haircut or styling; it serves as a hub for beauty, creativity, and community development. The salon not only offers a wide array of beauty services but also retails high-quality virgin hair and haircare products designed to maintain and enhance extensions.
What sets Chic Hair Ja Salon apart is Fraser-Pryce’s commitment to creating job opportunities for young people in Jamaica. She recognized that many Jamaican youth, particularly women, struggle to find employment despite having the necessary qualifications. By opening the salon, Fraser-Pryce was able to offer a sustainable income to local residents while also providing a space for creativity and personal growth.
“I get bored easily with my hair. Sometimes I want to cut it, or color it. I like to experiment. It’s much easier with extensions, without having to harm my hair underneath,” Fraser-Pryce said, revealing her personal connection to the beauty industry. Through her salon, she has been able to share her passion for experimenting with hair while empowering others to do the same.
Fraser-Pryce’s approach to business goes beyond profits; it’s about creating opportunities for the youth in her home country. By providing employment in the beauty industry, she has helped young Jamaicans pursue their dreams and build sustainable careers. Chic Hair Ja Salon is a prime example of how Shelly-Ann is using her wealth and influence to positively impact her community.
3. Pocket Rocket Foundation – Giving Back to Jamaica
Perhaps one of the most admirable aspects of Shelly-Ann Fraser-Pryce’s life off the track is her dedication to philanthropy. In 2013, she founded the Pocket Rocket Foundation, an organization aimed at supporting bright but financially disadvantaged students in Jamaica. The foundation provides full scholarships to young Jamaicans who demonstrate academic potential but lack the resources to further their education. Shelly-Ann believes that every child should have the opportunity to pursue their dreams, regardless of their financial background.
The Pocket Rocket Foundation began its work by offering scholarships to seven students in its inaugural year. By 2024, the foundation had grown substantially and had helped numerous students gain access to quality education. Each scholarship recipient receives a financial award of $100,000 to cover school expenses, as well as additional gifts such as Nike bags, GraceKennedy gift baskets, and $5,000 gift vouchers. These gifts are made possible by the support of Fraser-Pryce’s business partners and other philanthropic contributors.
The impact of the Pocket Rocket Foundation extends beyond education. Fraser-Pryce is deeply committed to helping children in Jamaica succeed academically and pursue their passions. The foundation focuses on giving students the tools they need to excel in school, providing everything from school supplies to access to medical camps, all in an effort to ensure that they have a bright future ahead.
By supporting young people in Jamaica, Shelly-Ann is not only contributing to the development of the country but also creating a legacy that will continue long after she hangs up her spikes. The foundation serves as a powerful reminder of her dedication to her community and her desire to make a tangible difference in the lives of others.
Shelly-Ann Fraser-Pryce’s Future Beyond the Track
As Shelly-Ann Fraser-Pryce nears the end of her illustrious sprinting career, her investments are setting her up for a future filled with continued success. She has already laid the groundwork for life beyond athletics, and her business ventures reflect her ability to adapt and evolve in different industries. Whether it’s her haircare line AFIMI, her community-driven Chic Hair Ja Salon, or her philanthropic efforts through the Pocket Rocket Foundation, Shelly-Ann is building a lasting legacy that will extend far beyond her track and field accomplishments.
Fraser-Pryce’s story is one of resilience, determination, and vision. She has shown that success on the track is just one aspect of her multifaceted life. As she continues to invest in her future and the future of others, Shelly-Ann Fraser-Pryce is proving that she is more than just a world-class athlete—she is a powerful force for change, empowerment, and entrepreneurship.
Her business ventures not only serve as a means of financial growth but also as a platform for her to give back to the Jamaican community, foster opportunities for others, and build a legacy that will inspire generations to come. Shelly-Ann’s entrepreneurial journey is proof that with hard work, passion, and a commitment to excellence, anything is possible.
Leave a Reply